Vice President of Communications and Outreach
Lower Cape Fear Hospice & LifeCareCenter
1414 Physicians Drive
Wilmington
NCUSA
28401-7615
Biographical Sketch: Kimberly Paul, BSW is the Vice President of Communications & Outreach for Lower Cape Fear Hospice & LifeCareCenter. Kimberly leads the vision for all marketing, outreach and public awareness campaigns for LCFH&LCC. Begin The Conversation is the newest marketing campaign. Begin the Conversation is a public education initiative sponsored by Lower Cape Fear Hospice & LifeCareCenter in an effort to motivate people to the begin the conversation about Advance Care Planning as well as complete documentation to support their choices. Kimberly has a small film company, Stray Cat Studio, in Wilmington, North Carolina which brings an additional element to the marketing campaigns that Lower Cape Fear Hospice & LifeCareCenter produce. Kimberly is also working with NHPCO on producing a small documentary on Colin Skinner. Colin Skinner is the London physician walking across the United States to bring awareness to Hospice organizations.
Kimberly is passionate about telling the Hospice story through video production. Several video production produced for Lower Cape Fear Hospice & LifeCareCenter, include:
2010 – Work In Progress – 30th Anniversary Video
2009 – Capital Campaign Video – Producer / Editor / Director
2008 – Customer Service Video – Director /Producer /Editor
2008 – Agency Commercials (4 spots) – Creative Director with Colonial Marketing Group
2007 – HR Orientation Video – Director /Producer / Editor
2006 – Volunteer Video – Creative Director /Producer with Right Point Media- Won NHPCO’s First Place Award for Video Production
Kimberly has also been nominated for the 2101 AMA/AMAF, American Marketing Association Foundation, Non-Profit Marketer of the Year.