President
Healthcare Market Resources
1133 Dundee Drive
Suite 100
Dresher
PAUSA
19025-1615
Email:
rchesney@healthmr.com
Biographical Sketch: When I became involved in home care more than 20 years ago, I was struck by the dearth of informational resources about the market. I had previously spent a number of years with Fortune 100 companies in strategic planning and marketing. These companies spent considerable time, money and effort on data to identify the most profitable market segments for their brands, and they made consistently excellent decisions. This was the rationale for starting Healthcare Market Resources. Because of my senior level experience, I understand the decisions that C-level individuals need to make.
I brought this experience, along with an MBA from MIT, into home health and hospice. I learned that home care organizations needed data to support strategic planning, benchmarking and then sales strategy and sales tactics. We built our product line around these areas to address, head on, what the market was telling us they needed. Our products have been designed as a basis for this type of decision-making.