Turning Crisis Into Opportunity

Friday, April 22, 2016: 2:15 PM-3:15 PM
National Harbor 13 (Gaylord National Resort and Convention Center) - 3rd Level
Gil Brown, MS, Hospice of Central PA, Harrisburg, PA
In today’s climate, hospices are more susceptible than ever to unplanned and/or unwanted media coverage. This susceptibility exists on both the local and national levels. This session will talk about preparing for this possibility, managing through an occurrence of unplanned or unwanted press coverage, assembling an appropriate team of advisors and guiding principles for dealing with the media. One hospice leader’s experience with both national and local media outlets will serve as the central "story" for this session.

Learning Objectives:
1. Identify the "three pillars" of crisis communication
2. Describe what to do and what not to do when dealing with the media
3. Discuss the importance of relationship building in crisis communication

CE/CME: Nurse, Physician and Social Worker