Becoming the Student: Dialogue with South Asian Doctors about Hospice's Natural Prevalance in Eastern Cultures

To complement the steady growth of South Asian physicians (with certain areas now having up to 30%), this pilot program aims to penetrate and engage them in a dialogue about hospice. Many programs have been implemented to reach different ethnicities. Direct-to-consumer marketing has allowed for some misconceptions to be corrected. However, it is the decision-makers, physicians writing the orders, which require a different type of engagement. With many similarities existing between hospice/palliative care and Eastern religions, success (as determined by the meeting of minds and increase in referrals/admissions) in educating and increasing usage of hospice care is natural with Hindu and Muslim physicians from South Asia.