Reinventing/Rebranding: Ensuring Relevance in the Emerging Healthcare Environment

Thursday, March 27, 2014: 3:15 PM-4:15 PM
Chesapeake 7-9 (Gaylord National Resort and Convention Center)
Primary Presenter:
Lise Lambert
Co-presenters:
David Rehm and Doug Bennett
Area of Emphasis: Access, Community Engagement and Marketing
Learning Objectives:
1. Successfully complete a comprehensive reinvention of your organization
2. Utilize step by step guidance and tools for internal and external execution
3. Create an innovative strategy to compete in today’s healthcare environment
Learn how to successfully complete a comprehensive reinvention of your organization, while continuing to grow your core business. The session will include an interactive discussion about strategic and tactical steps and considerations, and the reporting of key metrics.  Strategics for "out of the box" design and implementation will be shared.
Handouts
  • MLC14_4D_Reinventing Rebranding.pdf (1.1 MB)
  • See more of: 60-minute session