Friday, May 1, 2015: 11:00 AM-12:00 PM
Potomac 1/2 (Gaylord National Resort and Convention Center) - 2nd Level
Primary Presenter:
Andrew A. Duncan, MA
,
National Hospice and Palliative Care Organization, Alexandria, VA
Co-presenters:
Melissa DelaCalzada, MBA
,
The Elizabeth Hospice, Escondido, CA
and
Amy Tribbett
,
Center for Hospice Care, South Bend, IN
Is your content more like a court jester? Today, content is king! Content marketing is the art of creating, curating and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation and customer acquisition. This session will identify different audience sectors to help you determine the type of information they need and how they want to receive it. In addition, faculty will share creative ideas on how to deliver the information to assure the greatest impact and measure your success along the way.
Learning Objectives:
1. Define an audience and determine the type of information they need and how they want to receive it
2. Describe how to deliver the right information to the right audience to achieve the greatest impact
3. Identify ways to measure the success of your content marketing strategy
CE/CME: Nurse, Physician and Social Worker
See more of: 60-minute session