Thursday, April 21, 2016: 10:15 AM-11:45 AM
National Harbor 11 (Gaylord National Resort and Convention Center) - 3rd Level
Stephen A. Leedy, MD, MA, FAAHPM, HMDC, Bristol Hospice, Salt Lake City, UT
An "elevator pitch" is a concise, two to three minute description of a topic, designed to engage the listener immediately and inform them rapidly. Although notoriously crafted as self-promotional pitches by middle managers anticipating serendipitous elevator rides with the CEO, these types of presentations are very effective in advocating for hospice and palliative care. In this interactive session, a half-dozen new elevator pitches derived from the recent literature will be demonstrated; strategies for designing elevator pitches will be described; essential content for inclusion will be explained in terms understandable to the non-clinician; and opportunities for delivering these pitches will be identified.
1. Explain the importance of "elevator pitches" in rapidly informing and influencing the listener
2. Identify the utility of hospice and palliative care "elevator pitches" in encounters with specific stakeholders
3. Articulate several specific evidence-based hospice and palliative care "elevator pitches"
CE/CME: Nurse, Physician and Social Worker