Marketing and Outreach Using...Chaplains?!

Thursday, April 21, 2016: 1:00 PM-2:30 PM
National Harbor 13 (Gaylord National Resort and Convention Center) - 3rd Level
Carla Cheatham, MA, MDiv, PhD, TRT, Buckner Hospice - Austin, Austin, TX
Spiritual care counselors can be some of your most effective marketers in both facilities and the community. Come learn practical, effective and ethical ways to utilize your spiritual care program in your outreach plan. These professionals can improve consumers' comfort with hospice and expand the reach of your agency's services. Participants will be invited to share their own experiences and ideas during this presentation.

Learning Objectives:
1. Discuss why spiritual care counselors can be utilized to support outreach and marketing
2. Identify ways spiritual care counselors can support outreach efforts in the community
3. Describe ways spiritual care counselors can support positive relationships with facilities

CE/CME: Counselor and Nurse