Thursday, July 10, 2014: 12:30 PM-1:30 PM
Primary Presenter:
Stan Massey, BA
Learning Objectives:
1. Consider challenges and opportunities for marketing a palliative care program
2. Effectively brand and position their palliative care program to suit the needs of their market
3. Help audiences differentiate between palliative care services and hospice services
As hospices have extended their service lines beyond hospice care many face the challenge of branding their range of services in a consistent, cohesive way. Should "hospice" still be a part of the name when branding a palliative care program? Do audiences even understand what "palliative care" means? This session explores best practices and legal requirements of branding a palliative care program as well as challenges, opportunities and considerations for promoting palliative care.
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