![[Visit Client Website]](images/banner.gif)
Thursday, April 7, 2011: 10:15 AM-11:45 AM
Primary Presenter:
Natasha Beauchamp, MSc
Co-Presenter:
David Cherry
Learning Objectives:
1. Explain the advantages and disadvantages of social media relative to a regular website
2. Create a Facebook presence including info, photos, notes, events and fund-raising applications
3. Describe elements of a successful Facebook campaign
Social media is changing the communication landscape, providing creative opportunities for outreach,fund-raising and volunteer/employee recruitment. We will actually create a Facebook page from scratch in this session. Prior to the conference, a drawing was held and one lucky hospice will serve as example during the session, demonstrating key elements for others to consider in developing their own Facebook presence. In addition, we will discuss privacy and HIPAA concerns, employee social media policies and elements of a successful Facebook campaign. No prior experience with Facebook required.
See more of: 90-minute workshop