Session: Navigating the Urge to Diversify - Chart the Waters Before Taking the Plunge (26th Management and Leadership Conference, Navigating the Sea of Change)

Saturday, April 9, 2011: 10:00 AM-11:30 AM

Primary Presenter:

Stan Massey

Co-Presenter:

Richard Chesney, MBA

Area of Emphasis: Financial Stewardship and Accountability
Learning Objectives:
1. Identify advantages and disadvantages of referral source and business diversification
2. Describe a process to make the diversification decision and consider alternatives
3. Discover innovative approaches to change attitudes of families and referral sources about hospice care

As healthcare continues to undergo a sea change, a popular notion is that diversification across the care continuum is a “magic bullet” that will help solve all problems. Before setting sail too far along this course, carefully consider whether diversification is the optimal strategy given your organization’s situation and the market conditions. Faculty will present a process to analyze diversification versus alternative investments and management of time and will provide a set of tools for informed decision-making.

See more of: 90-minute workshop

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