Advocating for Hospice Online

Saturday, March 31, 2012: 11:45 AM-12:45 PM
Chesapeake 7-9 (Gaylord National Resort and Convention Center)
Primary Presenter:
Vanessa Callison-Burch, BA
Co-Presenter:
Renee Berry, BS
Area of Emphasis: Access, Community Engagement and Marketing
Learning Objectives:
1. Describe how online tools can enhance hospice patient-family communication
2. Discuss the integration of traditional and new media strategies to engage the local community
3. Identify strategies to leverage a national participatory audience
Twitter, Facebook, LinkedIn, how many of these online platforms are actually valuable to hospice organizations? You saw the film "The Social Network" but you're not quite sure how that applies to your hospice patients? Meet two former teen hospice volunteers who are now passionate professionals engaging a national audience online to advocate for hospice and palliative care. Discover how Twitter, blogs, personal patient websites and new media tools can benefit your patients, their families, your program, the community, and the hospice and palliative care movement as a whole.
See more of: 60-minute session
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