Session: Legal Aspects of Marketing: Advantages, Consequences and How PPACA has Impacted the Rules (NHPCO's 27th Management and Leadership Conference )

Friday, March 30, 2012: 11:00 AM-12:00 PM

National Harbor 10 (Gaylord National Resort and Convention Center)

Primary Presenter:

Connie Raffa, JD, LLM

Co-Presenter:

Rachel Hold-Weiss, RPA-C, JD

Area of Emphasis: Regulatory Issues
Learning Objectives:
1. Identify marketing practices that are OIG compliance risk areas and/or cost report issues
2. Identify who is policing illegal marketing practices and sanctions that can be imposed
3. Describe good marketing practices, compliance strategies and where to get help

PPACA amends the definition of “remuneration” under the Civil Money Penalties laws to exclude certain “charitable and innocuous programs.” This significant change will impact OIG Advisory Opinions on what constitutes a kickback and will permit certain marketing activities that in the past were questionable. Learn why marketing is a legal issue and how it can help or hurt your organization. Learn what you can and cannot do from OIG guidance such as advisory opinions, work plans, fraud alerts, bulletins, anti-kickback safe harbors and compliance plans.

See more of: 60-minute session

<< Previous Session | Next Session >>