The New Hospice Buyers under Healthcare Reform

Friday, March 30, 2012: 2:00 PM-3:00 PM
National Harbor 10 (Gaylord National Resort and Convention Center)
Primary Presenter:
Richard Chesney, MBA
Area of Emphasis: Access, Community Engagement and Marketing
Learning Objectives:
1. Describe how specific elements of healthcare reform will impact hospitals, accountable care organizations and managed care organizations
2. Demonstrate how to use solution selling when selling C-level management
3. Identify how this new group of hospice referral sources are different from private physicians
The Patient Protection & Affordable Care Act instituted many changes in healthcare reimbursement which will adversely affect the profitability of various segments of the healthcare industry.  This presentation will show participants how to position increased hospice referrals as a solution to counter this threat. The session will demonstrate how to use solution selling with hospitals, accountable care organizations and managed care organizations to grow hospice referrals and counteract decreased proftiability.
See more of: 60-minute session
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