Promoting Palliative Care to Ignite Earlier Engagement

Friday, May 1, 2015: 3:30 PM-4:30 PM
National Harbor 3 (Gaylord National Resort and Convention Center) - 3rd Level
Primary Presenter:
Stan C. Massey , Transcend Hospice Marketing Group, Holland, OH
The move to value-based care and Medicare penalties for hospital readmission are causing leaders of hospice programs to re-think their approach to encouraging access to care sooner. One solution is to leverage your fullest continuum of care possible with a stronger focus on palliative care. Learn how to position and promote palliative care services to enhance understanding of how this type of care complements curative treatment while also increasing earlier access to comfort care. Encouraging earlier access to palliative care has the potential to build relationships with patients sooner and ease the transition to hospice care when the time is right.

Learning Objectives:
1. Define palliative care and how it complements curative treatment and goes beyond pain management
2. Discuss how to position and promote your palliative care services to increase earlier access
3. Describe how to maximize the expertise in your program's full continuum of care to form mutually beneficial partnerships with other healthcare providers


CE/CME: Counselor, Nurse, Physician and Social Worker
See more of: 30-minute Session