Social Media and Online Fundraising

Monday, May 1, 2017: 4:00 PM-5:00 PM
Georgetown West (Washington Hilton) - Concourse Level
Melissa DelaCalzada, MBA, The Elizabeth Hospice, Escondido, CA and Deborah McGlauflin, bCRE-Pro, Hospice of the Chesapeake, Pasadena, MD
The global internet population is set to triple in the next four years, fueling the premise that the Internet of Things is transforming our world and continues to define how we communicate with each other. As a web-based tool, Social Media is becoming synonymous with online fundraising as the power of popular platforms can be used to engage audiences, cultivate relationships and ultimately fundraise. Along with trends that project continuous growth in email ROI and online giving, this session will discuss top social media platforms for online fundraising, trends, strategies to consider for every budget, and case studies of best practices.

Learning Objectives:
1. Describe five top social media platforms for online fundraising
2. Identify strategies to incorporate social media into your development plan
3. Create and implement a plan to incorporate social media for online fundraising