Session: Talking About Hospice Without Talking About Hospice: Effective Marketing Strategies to Convey Messags and Meet Goals (26th Management and Leadership Conference, Navigating the Sea of Change)

Thursday, April 7, 2011: 3:15 PM-4:15 PM

Primary Presenter:

Jason Clamme

Co-presenters:

Kimberly Paul, BSW and Clair Pasqualoni, RN, BS

Area of Emphasis: Access, Community Engagement and Marketing
Learning Objectives:
1. Discuss the benefits and opportunities of utilizing different or complementary marketing strategies
2. Consider marketing examples for promoting their services and meeting their goals.
3. Apply new ideas to their agencies, regardless of census, budget, community base, etc.

Whether your agency goals include increasing referrals, patient census, length of stay, volunteerism, development, or simple awareness, hospice marketing demands effective and targeted strategies, especially since no one really wants to hear what you have to say! This session will explore a variety of ways to get your important message to the masses including public awareness campaigns, third party testimonials, community presence and social networking. Hands-on, real-world examples will be shared.

See more of: 60-minute session

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