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Friday, April 8, 2011: 2:00 PM-3:00 PM
Primary Presenter:
Martha Vetter
Co-Presenter:
Susan Gdowik
Learning Objectives:
1. Analyze community awareness and perceptions of hospice providers in your market
2. Describe marketing “best practices” as a foundation for building a meaningful brand and developing effective outreach
3. Apply research findings to shape your brand identity, brand positioning and brand personality
The number of hospice providers continues to grow. Yet research shows that individual hospices often have low to very low name recognition and awareness. So how can your hospice brand not only stay afloat but excel in this sea of confusion? This session will provide insights from market research, strategic planning and creative execution to navigate crucial branding issues: how to build a brand identity that stands apart in your market, how to create a brand position that resonates with your audiences and how to convey a brand personality that reflects your expert care and compassion.
See more of: 60-minute session