LEADing Opportunities with Researchers, Physicians and Marketers

Thursday, March 29, 2012: 9:45 AM-11:15 AM
National Harbor 10 (Gaylord National Resort and Convention Center)
Primary Presenter:
Martha Vetter
Co-presenters:
Stan Massey , Kristin Stricker , Richard Chesney, MBA and David Fisher
Area of Emphasis: Access, Community Engagement and Marketing
Learning Objectives:
1. Discuss research “best practices” as a foundation for building an effective marketing plan
2. Identify the types of primary and secondary research and how to apply research findings to your strategic planning process
3. Describe how research findings impact your branding and marketing efforts
Research, both qualitative and quantitative, is a foundational element of any strategic plan. Qualitative research via focus groups and compression planning as well as quantitative research through community surveys are necessary components to guide your strategy for effective branding and marketing. This interactive session will demonstrate the important role research plays in developing a strategic marketing plan.
See more of: 90-minute workshop
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