The Art and Science of (Major Gift) Fundraising

Friday, March 30, 2012: 3:15 PM-4:45 PM
National Harbor 5 (Gaylord National Resort and Convention Center)
Primary Presenter:
Susan Ware, CFRM
Co-Presenter:
Pam Brown
Area of Emphasis: Fund Development
Learning Objectives:
1. Identify the stages of donor giving
2. Describe major gift donors and relationship management
3. Discuss relationships through moves management
This session will provide an overview of the fund-raising pyramid from annual donors to major and tranaformational gifts and capital campaigns. Faculty will describe how to move a one time memorial or event donor to a sustainable major giving contributor, and will facilitate an in-depth discussion on major giving practices compared to event and other income methods.
See more of: 60-minute session
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