Ethics and Marketing: Your Hospice and NHPCO's Position Statement

Friday, March 30, 2012: 3:15 PM-4:45 PM
Chesapeake 7-9 (Gaylord National Resort and Convention Center)
Primary Presenter:
Marion Keenan, MA, MBA
Co-presenters:
Ben Marcantonio, MS, MEd, MFT and Eleanor Canning, RN, BSN
Area of Emphasis: Ethics
Learning Objectives:
1. Discuss the 2011 NHPCO Position Statement’s major recommendations
2. Develop strategies for implementing ethical hospice and palliative care marketing practices
3. Prepare a plan for organizational compliance with the central tenets of the NHPCO position statement
This workshop will review NHPCO’s recently published position statement, “Hospice and Palliative Care: Ethical Marketing Practices,” and will introduce one hospice’s successful implementation of the recommendations therein.  In addition, faculty will offer an opportunity for clarification of the statement’s contents and a platform for discussing other hospices’ experience with, and reaction to, the document.
See more of: 90-minute workshop
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