LEAD the Market: Three Innovative High Impact Strategies

Friday, March 30, 2012: 2:00 PM-3:00 PM
National Harbor 4 (Gaylord National Resort and Convention Center)
Primary Presenter:
Louis Benson, PhD
Co-Presenter:
Susan De Cuba, MA
Area of Emphasis: Access, Community Engagement and Marketing
Learning Objectives:
1. Initiate an outreach campaign by listening to the underserved in your communities.
2. Create value-added services for your long-term care partners by engaging your volunteers in an innovative way
3. Determine the value of a media campaign as a way to advocate for your services
Your marketing plan can enhance your position when you know how to LEAD.  Treasure Coast Hospice learned to listen to the community, the provider partners, our patients and their families to understand how to engage key audiences to create local advocates who helped us define our hospice message. This session will provide participants the practical nuts and bolts they need to become a market leader.
See more of: 60-minute session
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