Session: Social Media: The Basics Explored (26th Management and Leadership Conference, Navigating the Sea of Change)

Friday, April 8, 2011: 11:00 AM-12:00 PM

Primary Presenter:

Jon Radulovic, MA

Co-presenters:

Melissa Delacalzada, MBA and David Cherry

Area of Emphasis: Access, Community Engagement and Marketing
Learning Objectives:
1. Identify at least 3 of the major social networking sites
2. Describe the importance of developing a social networking strategy for an organization
3. Cite examples from several hospice organizations that are using social media effectively

Social media is changing the way people communicate. Facebook, Twitter, YouTube, LinkedIn; Internet sites that where unfamiliar to most people only a couple of years ago are now part of daily life for many Americans and are becoming a familiar component for professional communication and outreach. This session will look at a few of the most commonly used sites and describe how hospices are putting these tools to work.

See more of: 60-minute session

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